Testimonials: 

After working with Jeff, my life and career has been forever impacted. Jeff's questions and gentle prodding forced me to look at what I truly wanted in a dream job, and then look closely at the fears and anxieties that were holding me back. His guidance helped me become comfortable with uncertainty, and state my goals with clarity and assuredness. After working together, I was inspired and empowered to pursue my long held dream of starting a social enterprise food company that provides culinary job training for the unemployed. Just two years later, my company, Kitchens for Good, has grown from a staff of 2 to 40, bringing in $2 million annually in revenue, and training over 120 unemployed individuals a year to launch their careers in the culinary industry. I owe Jeff tremendous gratitude for helping to kickstart this amazing journey! - Aviva Paley, Director of Programs and Marketing at Kitchens for Good, San Diego

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When I first started working with Jeff I was searching for something, but I didn’t know what. My life was seemingly complete – good job, good apartment, great friends – but I was deeply unhappy. I tried talking to therapists, going to doctors and even upped my exercise schedule to get as many endorphins going as possible! None of it made a dent. I was not happy.

Then I met Jeff and with his help I learned to better see and understand myself as well as to define what is truly important to me. The work I did with Jeff is hard to describe, and I imagine it’s different for each of his clients. What I can say is that through this work I’ve been liberated from a concept of myself that never quite felt right and I now have the courage and the strength to define and live the life that I want. I had to let go of a lot of ideas that were holding me back, but what I found was that this release resulted in so many new opportunities that I never would have seen before. So much is in our power, and Jeff showed me how to take that power back.

I’m forever grateful and in awe of the journey I have been on in the last few years and I have to thank Jeff for so patiently leading me to the water. - Erin S, Seattle, WA

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Working with Jeff is different than simply hiring a coach. I say this having been a coach myself and having hired several highly regarded, talented coaches before him.

I remember on our first session I told him that I was having trouble with procrastination and needed help creating a more productive schedule. He replied something along the lines of, "Cary, you're an adult and I think you're pretty smart. We could spend the next hour putting together a schedule for you which I'm pretty sure you can and have done on your own. Or we could spend the next hour figuring out why it is that you feel compelled to procrastinate." A session (and some tears) later, I kid you not, I was essentially cured of a lifelong habit of procrastinating.

And this is just one example. Other things that happened from working with Jeff: my income tripled, my business was showcased in my 3 favorite national magazines, I got a book deal, massively improved my marriage, developed a far better way of communicating and existing in the world, amongst other things.

Know that when you sign up to work with Jeff, he'll support and guide you, but he will not baby you or let you deflect on important issues. He's brilliant and also essentially a mind reader, so don't imagine that you'll outsmart him or be able to hide anything. And know that because of that, your life will improve in ways that you cannot even imagine. - Cary Fortin, New Minimalism, San Francisco

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When I first starting working with Jeff things felt pretty bleak. My business wasn’t making much money despite feeling like I was working on it all the time. I couldn’t justify taking a step back while it was doing so poorly. This, combined with a lot of change going on in my life had pushed my self-esteem down quite low. An acquaintance who noticed I was struggling recommended Jeff and introduced us. By the end of that first call with Jeff I was able to see that I still had choices in my life and that I wasn’t as stuck as I thought I was. After a few months my business was profitable again and I was able to find time to pursue a side project dear to my heart. Now it’s been 15 months since we first spoke and I am working much less, yet earning more money. My happiness is no longer attached to my business. I am able to pursue things that matter to me more and having more meaning. Life feels much more fluid. I really look forward to our calls (despite having our calls at 6am due to the time difference) as Jeff is always able to help me get to the root of what’s going on for me. I am eternally thankful for Jeff coming into my life. - Kyle Wood, BootcampIdeas.com, Melbourne, Australia

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A couple years ago, I found myself at a point where it suddenly became clear that my corporate career was preventing me from having the lifestyle that I truly wanted to live. I also understood that my situation would never change on its own and that I would need to take control of my life and make it what I wanted it to be. Those two realizations were so critical for me to come to on my own, but I felt somewhat paralyzed in how to move forward. That’s where Jeff came in.

I was connected with Jeff through another coach I had reached out to and within the first few minutes of our conversation, I knew that he was the right person to help me navigate through my journey. His approach is very unique and personal, unlike many of the other coaches I had researched who had more of a cookie cutter, one size fits all program.

Jeff helped me see things in a different perspective and break down some of my belief structures that were keeping me “safely” held in my corporate world. He is thoughtful, respectful, and caring, however he equally pushes and challenges you. At the end of the day, he was my catalyst and the push I needed to help me gain the confidence to be totally comfortable leaving it all behind and putting my life on a different trajectory. I quit my job over a year ago now, and have never looked back. Since then, I have traveled like a maniac, intimately experienced the joys and sorrows of life, and most importantly have given myself the time and space to figure out what I truly want to do next in my career/life. Working with him was one of the best investments I could have made for myself.

Jeff is an amazing, interesting, and brilliant person that I am so grateful to have in my life. -Maddie, P Boulder, CO

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Prior to working with Jeff, I had done many years of therapy to address the issues that were holding me back from living up to my true potential. While I had learned a great deal about myself and made some progress, I continued to feel "stuck." After hearing my frustrations, a dear friend who had been working with Jeff for a couple years, referred me to him. She raved about him and assured me that if getting "unstuck" was what I wanted, Jeff was the coach to help me. After our first session, I knew my girlfriend was right and I knew I was about to embark on a personal growth journey unlike any I'd ever had. Jeff is one of the wisest, most insightful and intuitive people I have ever met. He has a beautiful and unique gift of being able to zero in on core issues and guide you into a new perspective. My work with him has been empowering and transformative. In less than a year of working with Jeff, I have gained a deeper understanding of myself than I had in all the years I was in therapy combined. When we first began working together, I had goals and dreams that seemed unattainable. Fast forward nine months and not only have I accomplished many of them, I also have stronger relationships and a new found sense of confidence. I am so grateful for Jeff and the work he does. It is amazing that he is using his gifts to help impact so many people's lives. I am lucky to be one of them. - Cami Kleimo, San Diego

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The only word that comes into my head is. Powerful. I’m not really sure how else to describe it but to say that Jeff has an incredibly unique talent and skill of transforming the way you show up in the world. He has helped me to break through barriers that I didn’t even know existed prior to working with him. The results from this work are almost instantaneous and they are invaluable. If you are interested in taking your life and/or business to new levels, you’ll want Jeff as a guide to get you there. - Suzannah S, San Francisco

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In a period of rapid growth and significant role shifting at my company, Jeff challenged me to rethink how I approached my day, my thoughts, and my team. He was an invaluable advisor as I navigated a highly complicated, stressful, and political environment. I would not have successfully made it through this time without him. -Tim

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The hallmark of an excellent coach is their ability to help their clients both visualize and realize a yet-to-be determined future. Working with Jeff as my coach, I have been able to make significant strides toward achieving my goals by first changing how I see my self and second by responding differently to the world as a result of this awareness. His style is supportive yet direct, and I have always felt I was in the company of a trusted guide who put my interests first and provided just the right amount of structure, challenge and space for me to learn in a genuine way that was authentic to me. - Darryl, W Kalamazoo, MI

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Coaching work with Jeff Riddle is characterized by skillful questioning that - while far from easy - quickly unlocked straight forward answers for me. With repeated sessions and the follow-up reading Jeff suggested, the coaching program opened for me a completely new way of thinking about what I wanted, and where I may hold myself back from moving towards that. Our work together led to me understand narratives and modes of thinking that guided choices in the past. In terms of future decision-making and life perspective, I felt like I experienced a re-wiring. I suspect that I will in years to come look back on the period working together as being profound in my perspective on not just making better decisions and “achieving”, but in “living well. - Kevin Brennan, San Francisco 

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I have had the privilege of working with Jeff for over a year. During that time, he has helped me to become a more effective investor and manager and a more present and thoughtful husband and father. Through our work together, my self-awareness and understanding continues to grow. And he has helped me to develop a more authentic and meaningful set of goals and aspirations and a plan for being my best self. We talk about the profound and the tactical, the professional and the personal. But I leave all of our conversations with more knowledge, understanding and inspiration to improve. - Anonymous 

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Before I started working with Jeff it felt like I couldn't catch a break. I was struggling financially and emotionally and feeling like there was little possibility of improving. During our first session, Jeff's questions cracked open a whole new way of thinking that helped remove the idea that things were happening to me and replace it with the truth that I was creating my own experiences. Through his thoughtful analysis and future sessions, I moved past a number of limiting beliefs and have been improving ever since. I feel like I have a whole new operating system for dealing with the challenges of life and things get better and better each day. Jeff has a deep understanding of what keeps people from success and he shares tools and frameworks that put success well within reach for anyone. - Michael R, New York City

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It is challenging to describe working with Jeff as it is like no other growth work that I've done. Talking with Jeff is like talking with a wise, trusted friend who is incredibly intuitive and able to pick up on subtleties to help you go deeper at understanding yourself and your thought patterns, and then changing them to be more useful. He has a remarkable ability to describe our habits and human thinking in a way that makes sense. During my first session with Jeff I worked on my fears around a particular stimulus. A few weeks later I found myself presented with an extreme form of the stimulus. Instead of being stressed and worried, for the first time in my life I automatically responded to the stimulus calmly and with ease. It was remarkable. - Leslie M, San Francisco